Synopsis
The Maha Kumbh 2025 in Prayagraj offers artisans a platform to showcase unique products, including carpets from Kushinagar and glass toys from Firozabad. The event promotes cultural identity and is expected to significantly boost local businesses.Key Takeaways
- Maha Kumbh 2025 serves as a platform for artisans.
- Exhibition spans 6000 square meters.
- Expected business growth from Rs 4.30 crore to Rs 35 crore.
- Flipkart supports local entrepreneurs.
- 75 GI products showcased from Uttar Pradesh.
Mahakumbh Nagar, Jan 19 (NationPress) The Maha Kumbh 2025 is emerging as a remarkable opportunity for artisans nationwide. This magnificent event, taking place at the confluence in Prayagraj, boasts an expansive exhibition of 'One District, One Product' (ODOP) covering 6000 square meters.
Products such as carpets, zari-zardosi, glass toys from Firozabad, wooden toys from Varanasi, and other handcrafted items are captivating devotees.
Sharad Tandon, Joint Commissioner of Industries for the Prayagraj Division, shared that in 2019, the Kumbh Mela generated a business worth Rs 4.30 crore, and this year, the business is anticipated to soar up to Rs 35 crore. This surge will open up new pathways for business and employment.
Flipkart has established a stall at the Mahakumbh, offering entrepreneurs the chance to showcase their products on their platform at no cost. The Flipkart stall is experiencing a significant influx of buyers and visitors.
Display of crafts and GI products from Firozabad, Kushinagar, and Kashi
Artisans from Kashi (Varanasi) are showcasing items at the exhibition, including wooden toys, Banarasi brocade, metal repousse, and metal casting. Geographical Indication expert, Dr Rajnikant, noted that 75 GI products from Uttar Pradesh are highlighted under the ODOP initiative, with 34 products originating from the Kashi region. These include red chillies from Varanasi, Banarasi sarees, Surkha guava, Amla from Pratapgarh, brass utensils from Mirzapur, and terracotta items from Gorakhpur. Carpets from Kushinagar and glass toys and utensils from Firozabad are also major attractions at the exhibition. There are efforts underway to highlight unique creations such as Banarasi Thandai, Lal Peda, Banarasi Tabla, and wall paintings globally.
Promotion of employment and innovation at the Mahakumbh
This ODOP initiative is a groundbreaking effort to advance the handicrafts and cottage industries. Mahakumbh 2025 is not only enhancing spiritual and cultural identity but has also evolved into a vast platform for entrepreneurs. Visitors from around the world are admiring and purchasing products from artisans.
