New Delhi, Dec 26 (NationPress) The marketing and advertising industry is projected to maintain a consistent 9 percent hiring intent, as highlighted in a report released on Thursday.
The analysis by TeamLease EdTech indicates that this growth is propelled by the rise in digital advertising, the expansion of content marketing, and the adoption of data-driven marketing strategies.
The surge of e-commerce and digital platforms that necessitate targeted advertising is contributing to a profound transformation within the industry.
The digital revolution has notably influenced essential sectors, including FMCG, e-commerce, automotive, consumer durables, real estate, and tourism, which now dominate advertising expenditures.
In these sectors, businesses are emphasizing brand engagement through impactful content and are utilizing analytics to enhance personalized consumer experiences. Additionally, companies are significantly boosting their digital marketing budgets to capitalize on the advanced targeting capabilities of cost-effective digital platforms.
“We are navigating through a digital-first world where students who are actively acquiring emerging marketing skills will uncover exceptional career opportunities,” stated Jaideep Kewalramani, COO and Head of Employability Business at TeamLease EdTech.
“As digital platforms reshape consumer interactions, newcomers equipped with skills in marketing analytics, content creation, and technological insights are emerging as the new architects of brand success,” he added.
Furthermore, the report identifies high-demand positions such as SEO executives overseeing web visibility strategies; market research assistants who collect consumer data and analyze market trends; and social media specialists responsible for crafting engaging content and managing brand interactions.
Mumbai and Bangalore have been recognized as significant hiring hubs, with Gurugram and Pune also observing moderate growth in hiring intent.
Individuals aspiring to enter the sector are encouraged to cultivate a diverse skill set. Technical skills like SEO, social media management, and content creation are essential, alongside core competencies in marketing analytics, keyword research, and trend analysis. Soft skills such as creativity, adaptability, communication, and collaboration are equally vital, as per the report.
